302 Temporary Move URL-1

302 Temporary Move URL-1

Redirects have been used to manipulate search engines with unethical intentions, e.g., URL hijacking. The goal of misleading redirects is to drive search traffic to landing pages, which do not have enough ranking power on their own or which are only remotely or not at all related to the search target. The approach requires a rank for a range of search terms with a number of URLs that would utilize sneaky redirects to forward the searcher to the target page. This method had a revival with the uprise of mobile devices and device targeting. URL hijacking is an off-domain redirect technique[3] that exploited the nature of the search engine’s handling for temporary redirects. If a temporary redirect is encountered, search engines have to decide whether they assign the ranking value to the URL that initializes the redirect or to the redirect target URL. The URL that initiates the redirect may be kept to show up in search results, as the redirect indicates a temporary nature. Under certain circumstances it was possible to exploit this behavior by applying temporary redirects to well-ranking URLs, leading to a replacement of the original URL in search results by the URL that initialized the redirect, therefore “stealing” the ranking. This method was usually combined with sneaky redirects to re-target the user stream from the search results to a target page. Search engines have developed efficient technologies to detect these kinds of manipulative approaches. Major search engines usually apply harsh ranking penalties on sites that get caught applying techniques like these.

Share this post

Leave a Reply

Your email address will not be published.